One of the main reasons Samsung has been so successful alongside Apple in the past several years was by matching Apple’s advertising campaigns and promoting the crap out of these phones. Samsung has already been promoting the Galaxy S7 a lot even before it launched.
Samsung started by throwing in a Gear VR with a pre-order of the new phone. Then, Samsung released three new ads a couple of weeks ago, next, a man with a jetpack flew alongside the Dublin River in a stunt coordinated with Samsung Ireland to promote the Galaxy S7.
And finally today, Samsung released three new ads all featuring Lil’ Wayne, the most notable of which shows Lil Wayne pouring a bottle of champagne all over a Galaxy S7. Samsung really wants to make sure viewers KNOW this phone is fully submersible in water.
Check out the ads released featuring Lil’ Wayne:
Lil Wayne even tests the water resistance of the Galaxy S7 by dunking it inside a fish tank. Meanwhile, one of his friends starts pouring champagne on his phone (which looks like it could be an Apple iPhone from afar) before Lil Wayne tells him that his model is not water resistant. But that's ok, Lil Wayne has another Galaxy S7 that he flips to his pal. Must be nice. Why can't phone blog writers be considered superstars?
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In another spot, the rapper is once again using the Gear VR headset and is in a virtual canoe with a virtual Wesley Snipes when the real life actor enters the room. There isn't much more to tell you about that commercial.
I have to say after seeing the previous bunch of ads, they are all really good. The ads do a great job of building up a point and then slapping you in the face with the reality of why you need to get the Galaxy S7.
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